Sunday, February 22, 2009

Week Feb 15th 'Cover Letters'

After reading the website about appropriate cover letters, I have come to some conclusions on the best way to go about them.  Though the website isn't perfectly spot-on with their advice, they do have some really great points.  The first point is to not send your cover letter to fifty different companies.  They should be personalized (the website said to a spefic person in the company, which isn't always the case) for the company specifically suited.  I also liked their two important points, "two important points: (1) what your product can do for your customer (the company), and (2) what your customer will need to do to buy your product."  These are very good for a marketer to know, but seem to be all to easy to forget.  Thanks,

Peace to all

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